Digital Diplomacy, Zing and the US Embassy
Posted: October 30, 2012 Filed under: Blogs and Bloggers, Britain, change, media, News, Reflections, Social Media | Tags: australian embassy, british embassy, digital diplomacy, facebook, Hanoi, piracy, social media, twitter, us embassy, vietnam, zing 8 Comments »
I thought this was a cracking spot of a story, though I found myself in the unfamiliar position of feeling sorry for the US Embassy in Vietnam.
In short Zing has recently been caught in something of a “digital piracy” storm as a result of dodgy unlicensed file sharing. Then it emerged that the US Embassy was still using the platform as a result of what they claim to be a lack of online options for “public discourse”.
Why do I feel sorry for them? Well firstly I can see how this happened and I’m not entirely buying the line that there were few other options, though I’m sure that would have contributed. I have seen the stats and for much of the last few years Zing has been ahead.
Frankly back when I worked with the British Council there were two reasons why we didn’t set up a Zing account. The first was it was seen as something a little bit younger than our target market – younger than Facebook which, theoretically, you aren’t supposed to join till you are 16. Secondly the foreigners, due to the language issue didn’t get it and as a result there wasn’t a united push from locals and internationals to use the platform.
No one ever raised the issue of copyright, though I did know it was a music sharing site. I suspect local staff wouldn’t see it as abuse and foreigners, not being users, wouldn’t grasp the wider culture.
A quick look at the US Embassy website and there are links to a dozen different sites including Flickr, YouTube, Facebook and Zing, though no Twitter. I understand that Twitter usage is generally low in Vietnam though it remains a great way for sharing content. It’s networking, it’s not marketing. The British Embassy in Vietnam likewise still doesn’t use Twitter despite a very obvious foreign office love for the platform. (I’ve actually set up an unofficial one in their continued absence - channeling the various outputs over Twitter).
As I write it remains to be seen whether the US Embassy will continue with Zing but perhaps even more interesting will be how continued Facebook issues alter social media plans. In particular future problems may be less about local blocks and more about policy changes from Facebook themselves back in the States. Actually reaching your following without further investment is becoming harder than ever. Perhaps that’s why the Australian Embassy has gone the paid-for route as they look for friends (see below). Presumably once they have friends they’ll then have to invest further in ensuring all of them receive updates – such are the changes.
Interestingly I had cause to email the Australian Embassy recently and despite hunting across their website I couldn’t find an email address. I presume that while the culture is to open channels in social media other routes to assistance are being nailed shut in the interests of keeping inboxes empty. It seems a slightly odd approach.
In terms of making the best use of social media I’ve always maintained it’s more about content not platforms. With Zing’s reputation in tatters, Facebook blocks and operational changes I’m more sure of that than ever.
In which case it’s also worth noticing that neither the American Ambassador nor the Australian Ambassador blogs. Meanwhile the British Ambassador (as I type) hasn’t updated his since the end of June.
Elston Partners & Spam (@elstonpartners )
Posted: October 16, 2012 Filed under: rants, Social Media | Tags: australian, elston partners, social media, spam, tech, vietnam 6 Comments »
I have received spam on several occasions from the Australian “Wealth Management” Company Elston Partners.
Of particular annoyance is their insistence on starting correspondence with “Dear Australian Expat”. Not Australian. Never been there. Didn’t sign up to this. Unsubscribing didn’t work.
Because it bugged me and, yes, because I’m under employed, I Googled around, found a few senior email addresses and sent them messages requesting to stop.
I received one back from direct investment manager Anthony Castellaro who apologised for the inconvenience and told me that I’d been taken off the database. He blamed it on an “email marketing company” which they had employed.
But then I get another email “Dear Australian Expat” spam from them today. Bugged, and still under employed, I left a message (see above) on their Facebook page with its one follower.
They essentially accused me of signing up to the spam, presumably after being removed from the database last time. Perhaps they think I missed the spam. Then when I tried to respond to that they either changed the Facebook wall settings or blocked me – I’m not sure but I could no longer message them. Which is just lovely.
That’s not communicating, that’s putting your hands over your ears and shouting: “LA! LA! LA! CAN’T HEAR YOU!”
Anyway, I’m writing this for two reasons. Firstly getting this in their Google results will be more of a pain to them than me bugging them and secondly because of the wider issue of spam in Vietnam which was made illegal this week. Beyond the banning of non-signed up for emails and text it includes the line: “A copy of any advertising mail and SMS sent out must also be sent to the Ministry of Information and Communications’ designated server.”
Yowsers.
What really bugs about Elston Partners beyond their clunky rude comms is that they must have received my email from someone I trusted. This is not the first time this has happened. I’ve been phoned at my old British Council job by wealth managers. Who gives them my email and even my desk phone number? When I’ve asked they’ve always said “let me check that for you” and never got back to me.
It’s very easy to sneer at the waves of spam you can get from less than subtle Vietnamese operators but there are western organisations playing ball too. Someone is selling business cards.
That said, I’ve been genuinely shocked by some of the online tactics of even large international organisations in Vietnam. I’ll write more about them one day. This doesn’t begin and end with Old Quarter hotels writing false reviews on TripAdvsior.
In the meantime, Elston Partners, can we stop this now?
Update 19.10.12: Finally had a proper response from Peter McVeigh, a director at Elston Partners which reads as follows:
I have spoken to the people involved and they assure me that your details have been removed from the marketing list involved. By way of background your information was provided to us by a Singaporean based financial services businesses who we are collaborating with. We did not buy this list from them but it was provided to us in good faith and we were of the understanding that the contacts on the list had previously dealt with this firm and were Australian expats.
Great to see some transparency and actual communication finally but it still begs the question – where did the Singapore firm get the details from?
A masterclass in NGO tweeting
Posted: August 22, 2012 Filed under: environment, IT, Social Media | Tags: ngo, social media, tweeting, wildlife Leave a comment »
I recently wrote a short piece on NGO use of Twitter which I’ve now shelved as a result of the above.
It’s a masterclass. There is so much that bugs me about the way NGOs misuse the platforms. Firstly your life may be workshops and conferences but that isn’t the end product of what you do. Don’t tweet the work, tweet the results. I’ve lost count of how many NGO people I’ve unfollowed because they’ve decided that a conference is the most interesting thing they can find to share.
The other problem with personal Twitter accounts of NGO employees is that all they do is retweet the corporate feed. If you’re following that then you don’t want it subsequently retweeted by every employee. One senior NGO tweeter I recently unfollowed would retweet messages two or three times, obviously trying to get hit numbers up.
Scott’s a mate and I was priviledged to work with him briefly at WCS. By his own reckoning he’s no techie. He’s still trying to work out how to get films off the internet. But what he does have is the ability to work out what’s interesting and what isn’t and he responds to others. Missed out here are the tweets from an FT correspondent and assorted retweets from those of us cheering on from the sidelines.
It seems obvious to tweet events like this and yet I’m not seeing it anywhere else, not in Vietnam at least. Most NGOs are too paralysed by fear of getting something wrong that they instead continue to share only retweets from head office.
This is storytelling, brilliantly done. Typos, blurry pics etc – it doesn’t matter. It’s live and more effective than a hundred multipley signed off, written by committee, statements that only find their way to this platform once sanctioned, old news and having had all life and interest well and truly trampled from them.
Finally, the tweets are giving us something. In the past I’ve tried to explain to an NGO comms boss that their tweet feeds are like a bloke who only turns up at the pub when he wants a favour or to borrow some cash. Nothing for weeks on end then suddenly you want us to retweet, or write to our MP or donate cash. Many of us will give to the right people at the right time but you have to give a little first.
* NB, this is my first time using Storify. I was impressed but not all the functionality would work in embedding it here. That might be my lack of expertise, it may be the tools or it might be the clunkiness introduced by assorted social media blocks in Vietnam. In the end I’ve got a screen grab instead – click it and it’ll take you to Storify with the full functionality.
