Social Media
Working with tiny NGOs without communications budgets can really focus the mind.
However, it’s arguably the best way to learn about social media. Largely free and with a world-wide reach it has since become essential to all NGOs.
For the grass-roots NGO it is a life saver. Online activity can build relationships and develop a narrative that can be followed from across the world.
More importantly through words, pictures and movies you can demonstrate you are what you say you are – you can be transparent, accountable and interactive.
Social media gives your supporters a stake in what you do.
If used skilfully, responsibly and with the needs of your stakeholders in mind, tools like blogs, Twitter, Facebook, Flickr and YouTube can ensure supporters have a larger emotional investment in your NGO than ever before.
We’ve always requested support – now we are in a better position to attract it and give more in return.
For my writing on social media and NGOs check out the following:
Journalist turned PR turned volunteer: adapting to world 2.0
Six months in Cameroon and a life in blogging
Blogging, not PR, tells the whole story of VSO volunteering
International NGO workers can be the new foreign correspondents
great read steve and awesome ideas.
love that photo of you with those lovely faces and eyes:)