Posted: December 1, 2011 | Author: Steve Jackson | Filed under: Uncategorized | Tags: drinking, heineken, ho chi minh city |
Run a blog and you get some odd requests but this is odder than most. It’s hard to know where to start…
Hello,
I’m working with a team that’s about to kick off a global campaign for Heineken, and I’d really like your help.
To encourage responsible drinking, we’re taking an approach that I believe will interest your followers/readers; namely the campaign promotes the benefits of responsible drinking rather than emphasising the negatives of drinking too much.
We’ve created a TV ad and placed beautiful custom-designed sofas in major cities so that people around the world can enjoy their own sunrise moment. Although the sofa locations are not being publicised until Dec 12, we’re sharing it with you to save you the effort of hunting them down: San Francisco, Ho Chi Minh, London and Rio.
What’s in it for you?
Our Facebook page has 4.5 million fans, and any tweets you submit will appear on our interactive Facebook map. Plus, the best contributors will be retweeted and posted on the Heineken Facebook Wall for all our fans to admire.
So what are we asking for?
- · Tweet your contribution by 11 December – just be sure to use the hashtag #mysunrise.
- · Your tweet can either show a sunrise-henge (a sunrise framed by a structure, object or person – anything that frames the sunrise in an interesting, entertaining or spectacular way). Or if writing’s more your thing, tweet us a sunrise story or moment. Anything of wit or wisdom will do, as long as it fits within 140 well-chosen characters – and be sure to geo-tag the tweet with your location, so we can place it on the map.
I must stress that this campaign is not about selling more beer. Our intention is to promote responsible drinking during the festive season, because if you drink in moderation you can see out the night and celebrate the sunrise in style.
On 12 December the full campaign will be launched, but we’d love you to get involved before that date. We’re keen to get as many tweets and posts as possible, so if there’s anything else you need, please let me know. It would be good to talk.
Thanks!
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Posted: September 16, 2011 | Author: Steve Jackson | Filed under: Uncategorized | Tags: Hanoi, hanoi rock city, support carl bart, thailand, vietnam |

…and so we find ourselves in this awful predicament. Our darling son is hurt in a road accident, we have no knowledge of how it happened, just that he has serious brain injury, we have to get him home, but the cost is immense. How on earth we find the money, God only knows. There is no help from the Government, not even in the short term, and the state hospitals don’t have the facilities for his condition, so every day he stays in the private hospital costs £1,200. He won’t be well enough to leave for some time, and then there’s the air ambulance home. If he is well enough to come by stretcher on a scheduled flight we are looking at £35,000 to £45,000, so with the hospital fees of at least £30,000, that’s a lot of money to find. If he isn’t well enough for a stretcher flight and we end up arranging an air ambulance that will be £100,000.
We have managed to raise £60,000 by re-mortgaging our house, but we will be unlikely to ever pay that off, being now 59 and 60 years old, so we will have to sell at some point. We have pooled all our credit cards to raise another £25,000, so if all stays as planned we sort of have enough. The problems start though when we have to start repaying, so absolutely anything that can be done to raise funds to help will be great and truly appreciated.
Hanoi Rock City, Saturday 24 September.
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Posted: August 23, 2011 | Author: Steve Jackson | Filed under: Uncategorized |

I promised all-round good guy Daragh Halpin that I’d post this on the blog. Daragh, apparently will be making his stand-up debut.
Rather him than me.
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Posted: March 21, 2011 | Author: Steve Jackson | Filed under: Uncategorized | Tags: social media, tweets, twitter |

I wouldn’t even have known that it was my fourth Twitter anniversary had it not been for a Twitterbot that popped up and announced it to me this morning.
Looking back I had always assumed that my first tweets came straight outta Nicaragua but that timing means I was still in Hanoi at the time. I do recall Noodlepie preaching the way of the tweets while I was still ‘nam but I think my first forays were followed by the thoughts..so what?
In fact I do recall feeling like an outsider for the first couple of years on something that was used mostly by media techie types. In those days my arguments that there was nothing more boring to use tech for than to write about tech were often rolled out. They still are occasionally.
In Nicaragua, as it often was in the future, it became a way of passing the time and staying in touch despite limited communications. Later when I returned to Newcastle it was blocked in my office despite the fact that I was working in the comms department. Quite laughable now.
It was in Cameroon that I got to grips with it and started carrying a little more kudos on line. For whatever reason I found my view on all things social media being actively pursued more often – particularly from NGO workers. In bleak times there it was a friend.
Using Twitter, RSS and Flickr I set up assorted searches for any online mention of my host town “Bamenda”, part of me was looking for news but mostly I was looking for friends. To a large extent it worked and I was happy to volunteer my services to any likeminds visting town.
Back in Vietnam I got a job via Twitter, although one that didn’t work out in the end. I did talks for the World Bank, British Embassy and British Council on its use. The latter indirectly leading to the job I have now.
In my inbox are further requests from a local business group and a University to do the same.
That said, I feel like I am slowly withdrawing from it. Day by day I follow less people.
For me social media always used to be about promoting debate and, hopefully, winning arguments. That has been a radical shift for me. It’s proved a waste of time and old habits die hard but I’m trying to cut that out completely.
Four years old make me a mature tweeter and like old gadgies everywhere I care less about what others think and less about if what I said is quietly ignored or retweeted.
I’m also revising thoughts on what makes for effective Twitter use. One thing is clear is that by far the most successful accounts are personal ones. Tweeting on behalf of someone else doesn’t work. At all.
But what I have come to realise is there is no right or wrong way. Manning The Cart Twitter feed that pretty much just tweets the specials and responds when messaged has been an education. Sometimes people only sign up for the basics and that’s all they want. Nothing wrong with that.
Corporates should stop worrying about their Facebook pages and their Twitter feeds and concentrate on ensuring their comms output is good enough for people to want to share. Then let them get on with it.
Personally in many ways it has all gone full circle. My Dad signed up to Twitter recently and I increasingly tweet with him in mind. I share photos via Tumblr on my day to day life. On the other hand I feel less comfortable tweeting my blog updates than before – Vietnamblogs can do that for me.
I’ve no longer any pretensions about my writing. I blog because I enjoy it. You know where to find what I do. Likewise I don’t link my Twitter account to my work role any more – the pressure to be professional would be just too much.
So happy birthday to my Twitter self. Despite over 20,000 tweets and current thoughts about winding it all down – I still got way more out of it than I ever put it. Genuinely my life would have been radically different without it.
My advice remains that if you haven’t signed up to an account then you should.
But it’s no substitute for blogging.
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Posted: January 25, 2011 | Author: Steve Jackson | Filed under: Uncategorized |
So party congress finishes.
The run up had been a series of reminders not to break ranks. Facebook became blocked, visas rules were tightened, unruly bloggers were jailed.
And then almost as soon as congress ends we find ourselves once more able to access Facebook. No need to change DNS or use a mirror site or a IP shield. Just as Facebook intended.
A blogger was released too.
And then the next day Facebook isn’t fine again. Then it is. Then only reachable via the Google DNS number. Then only via the IP shield again.
Then back to normal again.
It’s impossible to know what is happening and as ever we’re not about to be told.
During congress a number of my tweeting friends amused themselves Thayer spotting. Carl Thayer is a US academic who is an expert on Vietnam and is in demand during such high-interest times.
Specialising in giving the story behind the story, his congress-time omnipresence did prompt questions as to how much he really knew and how much, like the rest of us, he was just guessing.
As one tweeter said, sit back and take calls from the press and second guess what is happening in Vietnam – that’s a pretty sweet gig. How do I get a job like that?
As a local reporter in Vietnam said to me about Bill Hayton, he tells us what the real story is but doesn’t say how he knows it’s the real story.
It may looks like A is happening but really this is just a smokescreen for B.
Says who?
The real problem being, as with Facebook, is that we don’t know. I don’t know if Thayer or Hayton are right but with such a information vacuum no wonder they are tempted to speculate. And with little else to fill the pages we’re trapped between the usual (there are rich people in Vietnam WOW!) guff and this kind of conjecture.
Until then it’s all just guess work.
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