A Blog for Brinkley

Vietnam Bird NewstagsAs the anger at Joel Brinkley and his article on Vietnam shows no signs of disappearing I thought it was worth reminding people of this blog.  As much as I’d like to post picture upon picture of their collection of birds spotted in Vietnam it’s better they get the hits and I don’t use their images without permission.

But I hope they’ll forgive me showing a list of their tags.

To remind you of the Brinkley quote:

You don’t have to spend much time in Vietnam before you notice something unusual. You hear no birds singing, see no squirrels scrambling up trees or rats scurrying among the garbage. No dogs out for a walk.

In fact, you see almost no wild or domesticated animals at all. Where’d they all go? You might be surprised to know: Most have been eaten.

Interestingly I was about to link Brinkley’s Wiki page that had a section on the controversy surrounding this article but it’s now been removed – leaving only the good stuff.  Someone cleaning up after him?

I’m also reminded via Twitter, that there is now a petition for his removal of Stanford University.

Also of note is that while Tribune Media Services has added this to the post:

TMS has a rigorous editing process for its content, and in the case of Brinkley’s column that moved Jan. 29, all the required steps did not occur. We regret that this happened, and we will be vigilant in ensuring that our editing process works in the future.

…there appears to have been no attempt to stop the subsequent syndication of the article and despite all of the criticism it has since appeared in San Francisco Chronicle among others with no apparent amends and no apologies from publishers.

While TMS are obviously uncomfortable with the content Brinkley himself remains bullish. A friend who emailed him received a response citing his extensive research.

Of the comments below his original post in the Chicago Tribune this one from historian and US-born Hanoi expat Ginger Davis is among the most “liked”.  It includes this snippet:

What I can tell you is that the entire neighborhood owns dogs, birds, and/or cats. They have stories of favorite pets throughout the last 30 years and earlier, especially those dogs they named “Nixon” during the war. Today dogs here even enjoy the dubious distinction of wearing sweaters in the winter as they guard their homes. Our local park put up “no pooping” signs for dog owners last year. Bird owners have clubs in cafes around town where the meet up regularly and wild birds sing so loudly that I have to sometimes turn up the radio to hear a song.

Other useful links – sourced via the Vietnam Bird News blog are Birding in Vietnam and Vietnam Birding which apparently specialises in “…custom birdwatching adventures and birding combination tours to Vietnam and beyond.”

A future trip for Mr Brinkley perhaps.

I’d rather link others’ views on here but it’s worth remembering that as much as Brinkley’s failings in research are obvious and much high-lighted we shouldn’t kid ourselves that all is well with wildlife in Vietnam. In terms of media coverage the irritation so often lies with visitors taking home their own mental snapshots from Vietnam based on first impressions and limited research.  We can all be guilty of that, the  problems start when it’s dressed up as fact rather than the “it appears to me”  or “it would be easy to believe” level of information it is.

My final point is this, while trying to remember the url for the bird blog I googled “Birds Vietnam” and this was the third link.  Just how extensive could Brinkley’s research have been?


Digital Diplomacy, Zing and the US Embassy

I thought this was a cracking spot of a story, though I found myself in the unfamiliar position of feeling sorry for the US Embassy in Vietnam.

In short Zing has recently been caught in something of a “digital piracy” storm as a result of dodgy unlicensed file sharing.  Then it emerged that the US Embassy was still using the platform as a result of what they claim to be a lack of online options for “public discourse”.

Why do I feel sorry for them?  Well firstly I can see how this happened and I’m not entirely buying the line that there were few other options, though I’m sure that would have contributed.  I have seen the stats and for much of the last few years Zing has been ahead.

Frankly back when I worked with the British Council there were two reasons why we didn’t set up a Zing account.  The first was it was seen as something a little bit younger than our target market – younger than Facebook which, theoretically, you aren’t supposed to join till you are 16.  Secondly the foreigners, due to the language issue didn’t get it and as a result there wasn’t a united push from locals and internationals to use the platform.

No one ever raised the issue of copyright, though I did know it was a music sharing site. I suspect local staff wouldn’t see it as abuse and foreigners, not being users, wouldn’t grasp the wider culture.

A quick look at the US Embassy website and there are links to a dozen different sites including Flickr, YouTube, Facebook and Zing, though no Twitter.  I understand that Twitter usage is generally low in Vietnam though it remains a great way for sharing content. It’s networking, it’s not marketing.  The British Embassy in Vietnam likewise still doesn’t use Twitter despite a very obvious foreign office love for the platform. (I’ve actually set up an unofficial one in their continued absence - channeling the various outputs over Twitter).

As I write it remains to be seen whether the US Embassy will continue with Zing but perhaps even more interesting will be how continued Facebook issues alter social media plans.  In particular future problems may be less about local blocks and more about policy changes from Facebook themselves back in the States.  Actually reaching your following without further investment is becoming harder than ever.  Perhaps that’s why the Australian Embassy has gone the paid-for route as they look for friends (see below). Presumably once they have friends they’ll then have to invest further in ensuring all of them receive updates – such are the changes.

Interestingly I had cause to email the Australian Embassy recently and despite hunting across their website I couldn’t find an email address.  I presume that while the culture is to open channels in social media other routes to assistance are being nailed shut in the interests of keeping inboxes empty.  It seems a slightly odd approach.

In terms of making the best use of social media I’ve always maintained it’s more about content not platforms.  With Zing’s reputation in tatters, Facebook blocks and operational changes I’m more sure of that than ever.

In which case it’s also worth noticing that neither the American Ambassador nor the Australian Ambassador blogs.  Meanwhile the British Ambassador (as I type) hasn’t updated his since the end of June.


On pussycats, tigers, basket cases and bad examples

I recently found myself spending the day in the nearby countryside and as part of that experience I interviewed a teacher. I asked her about the kids she taught.

Not so long ago they would all have left school as young as possible and ended up working in the fields. Now, an increasing number aspire to university. They would have been married as soon as it was legally allowed, but now 25 to 30 is the norm. They want to travel.

The nearby airport was in the same province and must have had an effect on the young girl who told me that while her father wanted her to be a doctor, she wanted to be a stewardess and see the world. Her father grew rice.

Life was getting better. Not just financially but also in terms of the freedom they had to choose their own paths. I’d become used to the doom and gloom coverage of Vietnam but this was uniformly positive. How can this not be reflected, even in some tiny way, in the news?

Taken from my Ourman Column in the Word Hanoi magazine - download full mag here.

The hardest part of writing the column is always being upbeat.  I figure that there would be nothing worse than reading expat whines month in month out. (cue favourite expat column link ever).

But then again my contrary nature does tend to push me that way.  There is too much doom and gloom around right now.  The daily predictions of bursting bubbles and financial meltdowns would be worrying if it wasn’t for the fact that I’ve been reading the same predictions every week since returning. For the most part I believe it probably is coming, but what makes me question the assertions is just how gleefully they’re made. It’s a suggestion they’re more hopeful than objective.

It’s all narrative – the next step from the “Capitalist Commies” line that visiting journalists used to be relied upon to rehash on every visit. Vietnam is now a basket case and a bad example to developing economies.

A year ago I sat listening to a speech by a senior member of a development organisation who said everywhere she went, people from other countries wanted to know what they could learn from Vietnam.  How had they managed such a remarkable change for the better? What could they teach us?

The narrative has now changed. From Tiger to Pussycat apparently.

A journalist I know on Twitter says they always have to put Communist in the intro because otherwise people don’t know. Just as people need their reds identified, it also seems they can’t see shades of grey. Good guys or bad guys. Economy up or down. Nowhere is that simple.

Not least ever-complicated Vietnam.


What PR hasn’t figured out about social media

(Sorry – non Hanoi related social media work thought occurred to me that I had to write down)

For decades PRs have been writing press releases – often on topics suggested by a client who is far from objective about their employer.

So we’ve supplied pages and pages of words and thousands of photos about accounts gaining a new accreditation certificate or the latest appointment to the sales team. It’s a reflection of how desperate newspapers became for copy that this appeared in the media at all.

When it didn’t appear we blamed news editors or journalists.

Now we have our own platforms. Facebook pages, Twitter and company blogs and we can take all of this content we pretended was interesting and publish it ourselves.

Then we wonder why it’s ignored.

There should be a dawning by now that the newspaper news editor wasn’t the enemy. The reason they didn’t publish these releases was, as we privately knew, they are monumentally dull.

Newspapers could afford to include some of our worst output because they had space to fill and there was enough to sell the paper elsewhere in each publication. But, on our own platforms, we now have to weigh up interest in every single tweet, post or update.

In short, our platforms have to be even more strict regarding content than traditional media. Sure we may work in a different niche, but that doesn’t make the story about Bob from accounts attending a training course any more interesting.

To put it another way, on personal Facebook pages we instinctively know what is interesting enough to share with friends. When it comes to corporate pages we ignore that instinct. We shouldn’t.


Two sides to every story and multiple agendas

I wanted to share a couple of recent news articles I thought were excellent in terms of giving a really balanced picture of what is happening in Vietnam.

First off this piece from (Twitter’s very own) Mike Ives.  Government’s seizing land is always going to be an emotive subject but I’ve bemoaned, for some time now, a lack of explanation from the state.  That’s the problem with a state controlled media, sometimes it’s easier to limit coverage than to actually explain. I can’t begin to imagine how much effort it must have taken to bring absolute balance to this piece.

Along the same lines this fantastic piece by Robert Kaplan in The Atlantic offers an incredibly exhaustive overview of modern Vietnam and its diplomatic  role in the region.  Reading both pieces side by side it feels like the balancing act required to run this country is almost impossible to comprehend.

What worked best about both is that they were written with obviously an incredible amount of research and valued facts rather than just  targetting the usual bogeymen.  In contrast, a much briefer example perhaps, but the crow-barred in reference to communist Vietnam in this report of a horrific accident just seemed odd and it’s hard to know what it’s suggesting.

Balance doesn’t make one side right or the other side wrong.  Balance doesn’t make the worst excesses forgivable. But balance does give us the chance to make our own minds up. Just as there two sides to every story, there are also various agendas.


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